I cannot for the life of me think of a situation where it would not be logical to add a personal touch to a business blog post. Accounting analytics maybe? I don't think that even the number crunchers want to be treated like a number these days. Times have changed and we all want to feel special, unique and appreciated as consumers. Business transactions create a type of relationship that is professional and personal. For example, if you know of two dealerships and they both have the exact same car for the same price and the same service contract, etc... One of the dealerships has a sign out front that says, "Cars for Sale" and the other has a sign out that says, "We Appreciate your business! Come check us out!". Who do you think you will go to for your car?
Facts, efficiency, cost, quality, etc are all very important factors for a consumer but the personal touch is what sets you apart from the rest. It what attracts your demographic and it is what sells ice to Eskimos as well when it draws in the people who were not even in the market for your service or product. Reaching out via posts and touching the minds and hearts of the public could even make them subconsciously want to have a reason to help your business flourish. Have you ever wished you drank beer just because that Corona looks so nice sitting on the table on the beach? I have!
So to me, does not ever make sense not to have a personal touch in a blog post. That is not to say that you should inject your own personality into each post. The personal touch should not always be your own, but rather, what your public will respond to in a positive manner.
No comments:
Post a Comment